Hales
A User’s Relation to Maker
≈2016—2021
the adrenaline of the moment
new places
an end to itself
Small Batch Shoes
Interaction
Smith’s strong history of technical innovation primes the brand to better serve people in this headspace.
Packaging
Jack prioritized an aesthetic that leaned classic angler, with the addition of running performance features.
Polarization
Polarization is a must for any fishing sunglass. We also talked about the lens being non reflective and a little more see through from the outside.
Lightweight
Jack needed these to be just light enough that they run easy.
Jack expressed that guides have made him wear glasses on rivers as eye protection from flying lures.
Stays On
Jack’s biggest problem with running glasses in general is fit. They always slide down his nose.
Storage
Jack is always needs way to store his glasses off of his face as well as keep them tight while running. A small croakie would be nice for him.