Packaging



Just a bit before I had planned to present the project to the ID team at Cinco, I met found a person who participated in this sport. I presented my work so far and dove in to a conversation about his needs and style. Is a shield really the correct?Fishing Aesthetic

Jack prioritized an aesthetic that leaned classic angler, with the addition of running performance features.


Polarization

Polarization is a must for any fishing sunglass. We also talked about the lens being non reflective and a little more see through from the outside.


Lightweight

Jack needed these to be just light enough that they run easy.


Protection

Jack expressed that guides have made him wear glasses on rivers as eye protection from flying lures.


Stays On

Jack’s biggest problem with running glasses in general is fit. They always slide down his nose.


Storage

Jack is always needs way to store his glasses off of his face as well as keep them tight while running. A small croakie would be nice for him.