Hales
Trotman
07/2024via Smith Optics/Cinco Design
This project explores a new product opportunity for Smith Optics that aligns a vision of sport that is thoughtful and intentional, not just adrenaline-driven. The concept synthesizes Smith’s identity beyond high-performance moments to include awareness, and mental clarity. It leverages Smith’s technical strengths to support athletes in a growing cultural shift toward long-term engagement in sport. Presented to the Smith team, this concept offers a foundation for future innovation rooted around Run/Fish.
outdoors
commercial design