Trotman
07/2024via Smith Optics/Cinco Design
This project explores a new product opportunity for Smith Optics that aligns the brand with a vision of sport that leans thoughtful and intentional, rather than adrenaline-driven. The concept synthesizes Smith’s identity beyond high-performance moments to be inclusive of values such as awareness and mental clarity. It leverages Smith’s technical strengths to build a pair of eyewear for athletes in the growing cultural shift toward meaning in sport. Presented to the Smith team, this concept offers a foundation for future innovation rooted in the sport run/fish.
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